All Ideas
Movie Poster
10/10 The poster has a clear readable title, a complete credit block, coherent typography, and no obvious real-world brands or major text artifacts.
Rejected Poster
attempt 1 7/10
REJECTED — contains real-world brand. The poster has strong composition and a clear readable title and credit block, but it includes a recognizable real-world ratings logo/branding element at the bottom. Issues: Recognizable real-world logo/branding present (R rating logo)
Horror Documentary 16 Sep 2026

The Grief Census

8/10

A documentary crew embedded with government auditors in a remote funeral town uncovers a ritual census that predicts deaths by measuring how intensely citizens mourn people who are still alive.

A highly original and atmospheric folk-horror premise with strong cinematic imagery and commercial appeal, though the mythology risks becoming overly dense in the final act.

Plot

Every ten years, the isolated mountain municipality of Vale Morra conducts a legally mandated “Grief Census,” a week-long civic ritual where residents gather in a candlelit archive hall to publicly mourn selected living citizens as though they have already died. Acclaimed documentarian Lena Vale and her small crew receive unprecedented access to film the census after the government threatens to cut the town’s funding over accusations of psychological abuse. At first, the ritual appears to be an elaborate cultural coping mechanism born from generations of mining disasters. But when several “mourned” individuals die exactly as described during the ceremonies, Lena notices the town’s archivists quietly altering official records before the deaths even occur.

As filming continues, the crew uncovers hidden reels dating back to the 1940s showing the same faces recurring across decades despite no official records of their existence. The census is not predicting deaths — it is selecting them. Vale Morra’s elderly “Remembrance Committee” believes grief itself is a measurable force that keeps a subterranean entity dormant beneath the town cemetery. The more sincere the mourning, the longer the entity sleeps. Those insufficiently mourned are marked for sacrifice. Crew members begin finding themselves included in draft census ledgers before they have even been interviewed, while townspeople grow hostile toward anyone expressing skepticism, terrified that disbelief weakens the ritual.

Lena becomes obsessed with exposing the town live during the final ceremony, only to discover her late mother — who vanished in Vale Morra while filming a local-news segment decades earlier — appears throughout the archival footage as a former census recorder. During the climactic broadcast, Lena reveals the manipulated records and hidden deaths to the outside world, triggering panic among the townspeople and abruptly halting the ritual for the first time in generations. The cemetery fractures open beneath the archive hall, releasing a low, human-like chorus formed from thousands of overlapping mourning voices. The surviving footage recovered afterward cuts between collapsing tunnels and residents desperately begging the cameras to keep recording, because once no one is watching, the entity chooses new names on its own.

Social Media Posts
Poster Prompt

Cinematic psychological horror poster for 'The Grief Census' featuring a determined female documentary filmmaker in her late 30s with dark curls, a weatherproof jacket, and a handheld camera standing in a dim archive hall filled with towering shelves of funeral ledgers and candles. Behind her, dozens of blurred townspeople dressed in black stare forward with tear-streaked faces. Cracks split the stone floor beneath them, glowing faintly with pale amber light and ghostly human silhouettes emerging from below. Snowy mountain town visible through tall windows during blue-hour dusk. Color palette of cold slate blue, ash gray, candle gold, and deep crimson accents. Moody documentary realism mixed with unsettling folk-horror atmosphere. Harsh flashlight beams, grainy film texture, subtle VHS distortion, oppressive shadows, cinematic composition, A24-style prestige horror aesthetic.